Solo travel has quietly become one of the most significant shifts in post-pandemic travel behaviour — and Africa, once perceived as the domain of couples or groups, is emerging as one of the most rewarding continents for those travelling alone.
The Numbers Behind the Trend
According to recent data from the WTTC, SafariBookings, and ATTA, solo travel to Africa has grown by over 25% since 2021, outpacing almost every other travel segment. Solo travellers now represent 12–18% of all safari bookings, compared with less than 10% pre-COVID.
Globally, Google search interest in “solo safari” has risen by 60% since 2022, while 1 in 4 international travellers now plan to take a trip alone. Interestingly, around 70% of these travellers are women, and the most active demographic sits between 45 and 65 years old – professionals and empty nesters seeking reconnection, nature, and personal space.
Solo safari travellers also tend to spend more: an estimated 25–30% higher per person than couples, and they stay longer – averaging 8–11 nights.
Motivations
Post-pandemic, the solo traveller is not searching for isolation, but independent connection. Wellness, conservation, and personal growth are leading motivators, with 72% saying they travel solo for reflection and reconnection with nature.
Africa, with its vast landscapes and deeply human hospitality, fits this mindset perfectly.
Southern Africa Leading the Way
Southern Africa has been quick to adapt to this growing market, recognising that “solo” doesn’t have to mean “single supplement”. Lodges and DMCs are now actively reshaping product to attract and welcome independent guests.
Key responses include:
Waiving single supplements outside of high season, making solo travel more financially accessible.
Curated small-group departures that allow single travellers to join like-minded guests without losing the sense of exclusivity.
Communal dining setups and hosted experiences that encourage connection and conversation, while maintaining privacy and comfort.
Camps designed as a ‘family away from home’, where hosts, guides and managers create a welcoming, inclusive environment that feels natural rather than staged.
Botswana, Namibia, Zambia and South Africa are all leaning into this evolution, with increasing recognition that the solo traveller is a valuable, loyal, and often high-spend market segment.
Looking Ahead
Industry forecasts suggest that solo travel to Africa will rise another 15–20% by 2026, driven by improved flight access, safety perceptions, and growing interest in purpose-led and restorative experiences.
For the trade, this represents an opportunity to reframe Africa not only as a destination for romance and adventure, but as the ultimate place for personal reconnection – a journey made richer for being undertaken alone.